Province Making It Easier to Buy Made-in-Ontario Food

Dec 15th, 2021
By Britney Hope

The Ontario government is investing $1 million annually to promote locally grown food and support the economic growth and success of the province’s agri-food sector. Up to $100,000 is available for marketing projects that encourages Ontarians to buy fresh, locally grown and made agri-food products.

For almost 45 years Foodland Ontario has partnered with agri-food organizations to help Ontario families recognize, prepare and enjoy locally grown foods. This targeted, cost-share funding through the Grassroots Growth Initiative complements and builds on the successful Foodland Ontario program by offering project funding directly to provincial agri-food producer organizations to develop and expand their own local marketing opportunities.

Examples of projects that could be eligible for funding include:

  • Branded display bins that make it easier for consumers to identify local grown fruit at grocery stores.
  • A local print or digital marketing campaigns to boost awareness in target markets.
  • A consumer awareness campaign and launch of a new table grape variety to Ontario consumers.

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